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FDII GDA Campaign

In 2008, 19 of the top consumer foods companies in Ireland launched a €400K integrated communication strategy to promote GDAs and to help consumers understand how to read the labels more effectively.

The 2nd burst of the advertising campaign will run from 22nd September - 11th October and will include:

National & regional radio ads
Press ads and advertorials
On-line advertising, that directs consumers to our information website www.gdaguide.ie
In-store promotion with Tesco Ireland (9th-11th October)

Samples of the press ads are shown below. To listen to the radio ads, click on the attached files at the bottom of the page.

Campaign Supporters:
• Batchelor’s
• Britvic Ireland
• Cadbury Ireland
• Coca Cola
• Danone Ireland
• Glanbia Consumer Foods
• GlaxoSmithKline
• Green Isle
• Jacobs Fruitfield
• Kellogg Company of Ireland
• Kepak Convenience Foods
• Kerry Foods
• Kraft Foods
• Largo Foods
• Mars Ireland
• Nestle Ireland
• PepsiCo
• Premier Foods
• Unilever Ireland

IBEC-GDA-MUM+DAUGHTER30RADIO.MP3 - 705 Kbytes
IBEC-GDA-BROTH+SIS30RADIO.MP3 - 705 Kbytes

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Confederation House, 84/86 Lower Baggot Street, Dublin 2; Tel: (01) 605 1500; Fax: (01) 638 1500

© Food and Drink Industry Ireland, 2008
FDII is a business sector within IBEC Confederation House, 84/86 Lower Baggot Street, Dublin 2; Tel: (01) 605 1500; Fax: (01) 638 1500

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FDII GDA Campaign

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